Riverview Eye Care, PLLC
NOTICE OF PRIVACY PRACTICES
Effective Date: March 2026
1535 W Northfield Blvd Suite 12, Murfreesboro, TN 37129 Phone: 615-703-3884
Introduction
Riverview Eye Care, PLLC is committed to protecting your health information in compliance with HIPAA. This notice explains how we may use and disclose your medical information, your rights regarding that information, and our responsibilities to safeguard it.
Your Rights
You have several rights concerning your health information. You may request to view or obtain a copy of your medical records, and you may ask us to correct any information you believe is inaccurate or incomplete. You can request that we communicate with you in a specific way, such as only contacting you at a certain phone number or address. You may also ask us to restrict how we use or disclose your information for treatment, payment, or healthcare operations. While we are not required to agree to all requests, we will consider them carefully.
Additionally, you may request an accounting of disclosures we have made in the past six years, excluding routine disclosures for treatment, payment, or operations. If additional disclosures are requested within a 12 month period a fee of $175 will apply. You can request a paper copy of this notice at any time. If you have designated someone to act on your behalf, such as a legal guardian, that person may exercise your rights.
Your Choices
You may instruct us to share your health information with family members, friends, or others involved in your care. In emergency or disaster relief situations, we may share your information if we believe it is in your best interest. We will not share your health information for marketing purposes or sell it without your written permission.
Our Uses and Disclosures
We typically use or share your health information in the following ways:
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Treatment: We may share your information with other healthcare providers involved in your care
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Payment: We may use your information to bill your insurance or you directly, verify coverage, and collect unpaid
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Healthcare Operations: We may use your information for quality improvement, audits, appointment reminders.
Other Uses and Disclosures
We may also use or disclose your health information for purposes beyond treatment, payment, and operations when permitted or required by law. These include:
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Public health activities such as disease prevention, recalls, adverse reactions, and abuse oneglect reporting.
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Legal compliance including court orders, subpoenas, and law enforcement requests.
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Approved health research projects.
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Workers' compensation claims and government functions.
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Organ or tissue donation, and disclosures to coroners or funeral directors.
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Oversight activities such as licensing, audits, and inspections.
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National security, military, and protective services.
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Limited data sets for research or public health purposes.
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Incidental disclosures that occur as part of permitted activities.
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Disclosures to business associates under contract to protect your information.
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In the event of a change of ownership, your records may transfer to the new owner.
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Patient Representatives
We may communicate with individuals involved in your care or payment for your care. This includes coordinating appointments, eyewear pickup, or care details. We will make reasonable efforts to limit the information shared to what is necessary and will infer consent when appropriate, such as when someone is present with you.
Breach Notification
If a breach of your unsecured protected health information occurs, we will notify you in accordance with the HIPAA Breach Notification Rule.
Whistleblower Protection Rule
We will take no action against anyone who reports privacy concerns to the Office for Civil Rights or other authorities.
Changes to This Notice
We reserve the right to change this notice at any time. Changes will apply to all the information we maintain. The updated notice will be available in our office and on our website.
Complaints
If you believe your privacy rights have been violated, you may contact our office or file a complaint with the U.S. Department of Health and Human Services. We encourage patients to raise any concerns they may have with our office and we work to resolve those concerns.
Contact Information
Privacy Officer: Ben Swartz
Phone: 615-703-3884
Address: 1535 W Northfield Blvd Suite 12, Murfreesboro,TN 37129
Riverview Eye Care, PLLC
SMS Messaging Program
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Program Description
The Riverview Eye Care, PLLC SMS Messaging Program is used to communicate with patients regarding appointment reminders and confirmations, digital intake form notifications, billing messages and invoices, and appointment rescheduling assistance. Messages may include links and phone numbers to help patients complete forms, secure payment links to pay, or contact the office. -
Cancellation / Opt-Out
You can cancel the SMS service at any time. To unsubscribe, simply text the keyword STOP to (615)703-3884. After you send the SMS message STOP to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time or text START to the same number, and we will start sending SMS messages to you again. -
Support / Help
If you are experiencing issues with the messaging program, you can reply with the keyword HELP for more assistance, or you can contact us directly at:
Phone: (615)703-3884 or
Email: info@rectn.com -
Carrier Liability
Wireless carriers are not liable for delayed or undelivered messages.
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Message & Data Rates / Frequency
Message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary depending on your appointments and interactions with the practice. If you have questions about your text or data plan, please contact your wireless provider.
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Privacy
If you have any questions regarding privacy, please review our Privacy Policy
